"Imarike isezandleni zabambalwa"
IWuling Hongguang MINI EV yeza kwimarike ngoJulayi kwiChengdu Auto Show. NgoSeptemba, yaba ngumthengisi ophezulu wenyanga kwimarike yamandla entsha. Ngo-Okthobha, iyaqhubeka ikhulisa i-gap yokuthengisa kunye ne-overlord yangaphambili-Tesla Model 3.
Ngokwedatha yamva nje ekhutshwe yiWuling Motors nge-1 kaDisembast, I-Hongguang MINI EV ithengise iimoto ze-33,094 ngoNovemba, okwenza kube yimodeli kuphela kwimarike yamandla entsha yasekhaya kunye nomthamo wokuthengisa wenyanga ngaphezu kwe-30,000. Ke, kutheni iHongguang MINI EV yayingaphambi kukaTesla, iHongguang MINI EV ithembele ngantoni?
I-Hongguang MINI EV isithuthi samandla esitsha esinexabiso le-RMB 2.88-38,800, kunye noluhlu lokuqhuba iikhilomitha ze-120-170 kuphela. Kukho i-gap enkulu kunye ne-Tesla Model 3 ngokubhekiselele kwixabiso, amandla emveliso, uphawu, njl. Ngaba oku kuthelekisa kunentsingiselo? Sishiya ecaleni ukuba uthelekiso lunentsingiselo okanye akunjalo, kodwa isizathu sokunyuka kweentengiso zeHongguang MINI EV kufanelekile ukuba sicinge.
Ngokwedatha yamva nje ngo-2019, ubunini bemoto yaseTshayina malunga ne-0.19, ngelixa i-US neJapan ziyi-0.8 kunye ne-0.6 ngokulandelelanayo. Ukujonga kwidatha enengqondo, kusekho indawo enkulu yokuhlola kwimarike yabathengi baseTshayina.
Ke, kutheni iHongguang MINI EV yayingaphambi kukaTesla, iHongguang MINI EV ithembele ngantoni?
Kungakhathaliseki ukuba yingeniso yelizwe lomntu ngamnye okanye imeko yangoku yemarike yemoto, iimodeli ezishushu ezanelisa abantu abaphantsi kwengeniso azizange zivele de i-Hongguang MINI EV iqaliswe. Abantu abaninzi abakaze baye nakwizixeko ezincinci zaseTshayina, kwaye abazange baziqonde "iimfuno zabo" kwizixeko ezincinci. Ixesha elide, izithuthuthu ezinamavili amabini okanye ii-scooters zombane zibe sisixhobo esibalulekileyo sothutho kwintsapho nganye kwiidolophu ezincinci.
Ayikokubaxa ukuchaza inani lee-scooters zombane kwizixeko ezincinci zaseTshayina. Eli qela labantu linenzuzo yendalo ekwamkelweni kwezithuthi zombane, kwaye i-Hongguang MINI EV ijolise ngokuchanekileyo kweli qela kwaye idla nje le nxalenye yokunyuka kwemarike entsha.
Njengesixhobo sokusombulula imfuno yothutho, abathengi ngokuqinisekileyo ngabona bathe thaa ngexabiso. Kwaye iHongguang MINI EV sisilarha sexabiso nje. Ngaba ayilulo olu khetho lufanelekileyo kubathengi abaludingayo? Nantoni na abantu abayidingayo, uWuling uya kuyenza. Ngeli xesha, uWuling wahlala kufutshane nabantu njengesiqhelo, kwaye wayicombulula ngokugqibeleleyo ingxaki yeemfuno zokuhamba. Iiyuan ezingama-28,800 esizibonileyo lixabiso kuphela emva kwenkxaso-mali karhulumente. Kodwa kusekho inkxaso-mali yoorhulumente basekuhlaleni kwezinye iindawo, njengaseHainan. Kwezinye iindawo zaseHainan, inkxaso-mali isusela kumawaka ambalwa ukusa kumawaka alishumi. Ukubalwa ngolu hlobo, imoto ishumi lamawaka e-RMB kuphela; yaye inokukukhusela emoyeni nasemvuleni, ngaba ayonwabanga?
Masibuye sixoxe ngesihloko seTesla Model 3. Emva kokucuthwa kwamaxabiso amaninzi, ixabiso elincinci langoku emva kwenkxaso yi-249,900 RMB. Abantu abathenga iTesla bajonga izinto ezininzi zohlobo kunye nexabiso elongezelelweyo leemveliso. Eli qela labantu linika ingqalelo ngakumbi ekuphuculeni amava abo obomi. Kunokuthiwa abantu abathenga i-Model 3 ngokusisiseko batshintshe kwiimoto zemveli zamafutha. Imodeli ye-3 idla i-stock market share, icinezela indawo yokuhlala yezithuthi zemveli, ngelixa i-Hongguang MINI EV ikakhulu idla isabelo esitsha semarike.
Ukulahla ubuninzi be-overhead, masithethe ngezinye izinto.
Ukususela kumbono wesimo sophuhliso lwezithuthi zamandla amatsha, iimpawu zayo zikhula ngokukhawuleza kunye nesabelo esincinci semarike. Okwangoku, uninzi lwabathengi ukwamkela izithuthi zamandla amatsha kusephantsi, ikakhulu ngenxa yenkxalabo malunga nokhuseleko kunye noluhlu lokuqhuba. Kwaye yeyiphi indima edlalwa yiHongguang MINI EV apha?
Kukhankanyiwe kwinqaku ukuba i-Hongguang MINI EV ikakhulu itya iindawo ezisanda kongezwa. Aba bantu ngokusisiseko bathenga iimoto okokuqala, kwaye kwenzeka ukuba iimoto zombane. Ukususela kumbono wokunyusa izinga lezithuthi zombane, imoto yokuqala umntu ayithengayo yimoto yombane, ngoko kukho amathuba okuba ukuphuculwa kokusetyenziswa kwexesha elizayo kuya kuba yimoto yombane. Ukusuka kweli nqaku, i-Hongguang MINI EV inalo "igalelo" elininzi.
Nangona i-China ingekabinalo ixesha lokuvalwa ngokupheleleyo kwentengiso yezithuthi zamafutha, lo ngumcimbi wexesha, kwaye izithuthi zamandla amatsha kufuneka zibe ngumkhombandlela wekamva.